Untapped Resources: Associations Can Add Value with Data Collection

Untapped Resources: Associations Can Add Value with Data Collection

burnham October 27, 2017 By: John Burnham

It’s no secret that associations compete with for-profit companies on many fronts. But associations have something that for-profit companies do not—a values-based community with valuable data.

Association communities are centered on established trust and shared values. An often underutilized way to access value for members is to tap into this trust in order to gather highly confidential data, which can be used to report out industry insights....