Marketing Lessons From Clickbait Content

Marketing Lessons From Clickbait Content

krewson_ross December 6, 2017 By: Liz Krewson-Ross, MBA

We live in a world of constant distraction. How can you make your message stand out and prompt your target audience to act? Take a cue from clickbait content: Create a curiosity gap.

Everywhere consumers turn—social media, email, television, mobile devices—they are saturated with messages fighting for their attention. On average, a consumer is exposed to 10,000 marketing messages a day—that’s nearly seven messages each minute of every single day. And as marketing channels continue to proliferate, that number will only continue to grow....