Use Data to Boost Your Professional Development Programs

Use Data to Boost Your Professional Development Programs

professional viewing data charts on a tablet March 6, 2017 By: Chris Urena

Associations need to provide great learning opportunities for members, but professional development programs also need to be viable from a business perspective. PD teams can use data and market segmentation to achieve both goals.

Many professional development units within associations are charged with a difficult task—offering a robust learning portfolio and, at the same time, generating nondues revenue. It's a challenge that many associations face, but it can be overcome through a business framework that ensures long-term viability. ...