Design Thinking Brings Back Relevance and Revenue to Annual Conference

Design Thinking Brings Back Relevance and Revenue to Annual Conference

engaged meeting attendees March 20, 2017 By: Emily Bratcher

EDUCAUSE turned around declining attendee numbers and nondues revenue by employing this design-thinking principle: Start with the end in mind.

Annual conferences are mega-moneymakers for associations, especially as member dues increasingly occupy a smaller percentage of an association's total revenues. "When you look at what's happening, and what you're needing to get done—a conference [is the place] to make it all happen," says Keith Chamberlain, formerly of EDUCAUSE and now cofounder of RevvCrew, a consulting group for nonprofits. "A conference is where you can bring all those sorts of partnership dollars, sponsors, and of course, relevancy to your members."...