Go Beyond Lobbying: Using Advocacy Effectively

Go Beyond Lobbying: Using Advocacy Effectively

two business professionals walking up stairs January 23, 2017 By: Thomas R. Rosenfield and Joel D. Kassiday

Associations can play an important role in influencing policy and legislation through their advocacy efforts, especially when they take their government relations work beyond traditional lobbying.

The mission of professional societies is primarily educational and informational. Though focused on developing professional excellence in their fields through journals, meetings, and scientific exchange, such groups can also leverage their expertise and influence on Capitol Hill. These organizations can distinguish themselves as objective, evidence-based promoters of the highest standards, while remaining steadfast to a core mission....