How Constituent Relationship Management Helps Associations Work Better and Smarter

How Constituent Relationship Management Helps Associations Work Better and Smarter

hands typing on computer keyboard February 6, 2017 By: Christine Farrell

Association professionals' days are busy, filled with member communications, big-picture planning, and the daily tasks of keeping an organization running smoothly. Introducing a program that automates and streamlines some processes can make the day a little less of a rush.

Imagine a new member navigates to your association website, clicks the "join now" button, and automatically receives a welcome email. A few hours later, he or she receives a personalized email highlighting key membership connections, such as local chapters or committees that might be of interest....