Manage Your Association's Reputational Risk

Manage Your Association's Reputational Risk

hand holding a mic September 19, 2016 By: Christine Umbrell

An important part of your association's risk-management toolset is a savvy communications strategy for a public-relations crisis. Here's a list of seven steps one association follows whenever it needs to respond.

These days, one negative tweet or social media post can go viral, causing catastrophic damage to someone's reputation. But it's not just people who are victimized by reputational threats; entire industries can also be damaged in an instant. ...