How New Office Space Is Also a New Branding Opportunity

How New Office Space Is Also a New Branding Opportunity

a hand drawing architecture design plans October 17, 2016 By: Tracey A. Halliday

At the American Beverage Association, we realized that relocating to a new space presented a fresh opportunity to bring our brand to life. By asking ourselves a handful of questions about mission, membership, impact, and more, we created a branded space that reflects our iconic industry.

Have you ever moved into a new home and spent a lot of time "making it yours?" The paint, the artwork, the furniture—it's all a reflection of your personal brand. When your association relocates to a new space, why should you think about it any differently?...