A Board's Essential Steps for an Association Name Change

A Board's Essential Steps for an Association Name Change

Chalk and eraser May 16, 2016 By: Karleen Kos

There are good reasons for an association to change its name—and some less-than-good ones. A considered process between the board and staff leader can help ensure a meaningful name change that best reflects the association's mission and goals.

As associations evolve and mature, their boards sometimes consider the idea of changing the group's name. While there are many reasons an organization might consider doing this, common discussion drivers are the need to clarify the scope of the association or the geographical area the organization intends to serve. Regardless of the impetus for such conversations, whether to change the association's name is a big decision for an organization's board....