Reach New Donors With a New Fundraiser Event

Reach New Donors With a New Fundraiser Event

Two Coin Stacks March 22, 2016 By: Mitzi Osterhout

When looking to increase fundraising revenue, it's crucial that new activities don't cannibalize your existing fundraising efforts. The American Traffic Safety Services Foundation built on the success of a long-running golf-tournament fundraiser at its annual conference with an additional sporting event that aimed to reach an entirely different segment of its membership.

Charitable organizations struggle with adding revenue streams that do not cannibalize their existing revenue streams. You can only "go back to the well" so many times and ask the same donors for funding. Eventually that well runs dry as donors reach the maximum levels that they will contribute....