How the Membership Experience Becomes Member Value

How the Membership Experience Becomes Member Value

bell June 27, 2016 By: Paula Aviles, CAE

Today's association members are seeking more than just knowledge, training, and community. They want all of that in a convenient, individualized package, too. For associations, providing value means going the extra mile to let members know they've been heard.

The question of value seems to be one that those of us in the association community will always grapple with. If you've been working in associations for a while, I know you've heard everything from "Membership is dead" to "Membership is the next new thing that even the corporate world is embracing." Like many things in life, the experts often come to opposite conclusions. ...