5 Ways to Make Trends a Part of Strategic Conversations

5 Ways to Make Trends a Part of Strategic Conversations

trends June 20, 2016 By: Sue Pine, CAE

Association leaders can be skeptical of environmental scanning, but a few simple tools can make them an effective part of boards' strategic work.

When you mention environmental scanning or trends monitoring with your association's leaders, what do they do? Squirm in their seats? Change the subject? Give you a blank stare? If any (or all) of these responses sound familiar, you're certainly not alone....