How Your Member Data Can Help You Predict the Future

How Your Member Data Can Help You Predict the Future

phantom figure of a businessman holding a crystal ball out towards a city skyline July 19, 2016 By: Joshua Paul

A combination of demographic, transactional, and behavioral data about your members can give you important insight into what they may want, need, or do in the future. Here are three steps to using your member data to increase engagement, retention, and revenue.

If you look closely, you’ll notice that much of your life—your relationships, your finances, your politics—is predicated on being able to predict the future. ...