Evaluate Member Programs to Determine What to Cut and What to Keep

Evaluate Member Programs to Determine What to Cut and What to Keep

scissors July 11, 2016 By: Sara Wood, MBA, CAE

Associations are notorious for letting poor-performing programs live on past their prime. To keep your association focused on the most valuable member programs and services, use this sample program evaluation tool to make your case to eliminate programs that aren't making the grade.

One of the biggest challenges a membership department or association overall faces is the question of "what can we stop doing?" Programs are often added, but—whether it's because of politics, sentimentality, or "we've always done it this way"—many activities stay on an operational plan well past their expiration date. ...