8 Design Basics for Nondesigners

8 Design Basics for Nondesigners

two female designers working on a computer July 11, 2016 By: Luke Zimmer

Design is ubiquitous at associations, affecting everything from the organization’s logo to its magazine font. The goal of design is to convey information or elicit a certain effect. It’s a weighty task, especially when a nondesigner is tapped to do it.

If you’re a part of a small communications team—or you are the communications team—then at some point you might be asked to design something for your association, even if you don’t have design experience. But, in today’s hypervisual world, even basic design skills are a great addition to your resume. In that optimistic spirit, here are some rules you can follow to give your design projects a crisp, professional look. ...