Association Budgeting: Best Practices and Lessons Learned

Budgeting February 1, 2016 By: Josh Keene, CPA and Paul Preziotti, CPA

When budgeting time rolls around at your association, is it a time to take a fresh look at your association's operations or merely a formality for planning to do more of the same? Here are several tips for making your budget a tool for success.

Developing an annual budget is a challenge for all organizations and a job in which improvement is continuously desired but rarely achieved. A well-done budget is a realistic prediction of future operations and should be used as a tool for planning and monitoring the achievement of organizational initiatives.

The budget cycle, meanwhile, is a time to look into the rearview mirror regarding where the organization has been, but more importantly it should identify the routes and resources necessary to arrive on time at the next stops along the organization's strategic pathway. Here are some suggestions to consider as you navigate through the budgeting process:

Mirror Your Strategic Plan

Ensure that how you spend money in your budget reflects the strategic plan and goals of the association. The board of directors or governing body should play a key role in setting the course for the future. Without the big-picture view of the organization's strategic goals, it is easy to get lost in the details of individual expense line items. Something as simple as presenting the budget in a functional expense allocation can help show those connections.

If you solicit staff involvement as an opportunity to have a voice in the future of how your organization will operate, you will see more engagement and involvement.

If your organization does not have a strategic plan, use this year's annual budget to start being strategic and looking beyond one year. The key point is to use this one-year planning opportunity to identify a few initiatives that are achievable but warrant special fiscal focus.

Engage the Entire Organization

Because of the tie to the operational planning, consider engaging the entire staff of your organization in the budgeting process. If you solicit staff involvement as an opportunity to have a voice in the future of how your organization will operate, you will see more engagement and involvement.

Chances are that virtually everyone at your organization has ideas and opinions about how programs and services should work and what they would like to change, and most are happy to share those ideas. However, be careful to manage the process to help participants understand the time constraints regarding the process and why their suggestions may not have been implemented through review of the final budgeting conclusions.

Be Careful With "Stretch" Budgeting

There is a fine line between setting challenging goals and those that are unrealistic. The best way to combat this problem is with solid data and by holding process owners accountable for achievement of the budgeted goals. Consider including key performance indicators or variables that are key assumptions in the budget within individual employee annual goals. These KPIs could be metrics such as achieving member retention or development rates, event attendance statistics, and new product sales.

The individual process owners or teams that will be called on to execute the strategic initiatives must be aware of their roles and must buy into the process. Personal or team goal setting is a great way to tie organization-wide initiatives into individual actions. These goals should be monitored on a periodic basis, such as quarterly or semiannually during your organization's personnel evaluation cycle.

Consider Licensing or Purchasing Budgeting Software

While it may seem expensive at first, budgeting software can pay for itself in the reduced time and effort of your staff. Excel spreadsheets can also lead to errors that are missed because a formula has been changed or a link has been erased. Many of the budgeting software packages also allow for collaboration within sections of the budget to allow process owners to draft their sections for submission and approval. These features allow for version control but allow multiple users to work simultaneously.

Start Early

Making sure you have enough time for proper review is key. Account for the fact that you will likely need to run multiple budget scenarios based on feedback you receive. Starting too early is a good problem to have!

Challenge

If you do something a certain way because that is how you have always done it, take a step back and question whether it still makes sense. Do not let internal politics or "guarding turf" (i.e., keeping a budgeted activity simply because it was spent last year) from suggesting change to a part of the budgeting process that can be improved.

Looking in the rearview mirror has a purpose and can help ensure you avoid the bumps in the road you encountered last year. But, by focusing on the road ahead, your budget can be a tool to identify the routes and resources necessary to arrive on time at the next stops along the organization's strategic pathway.

We hope you can take these ideas to your organization and adapt your processes accordingly to save you time and effort while improving the quality and output of your budget.

We would like to thank David Akridge, deputy director, American Inns of Court Foundation; Brian Green, vice president, finance and operations and chief financial officer, Consumer Healthcare Products Association; and Stephanie Murphy, chief financial officer, Air-Conditioning, Heating, and Refrigeration Institute, for their contributions to this article from their experiences leading the budgeting process in their organizations.

Reprinted with permission. Copyright, AENC: Association Executives of North Carolina, September-October 2015, Raleigh, NC

Josh Keene, CPA

Josh Keene, CPA, is a partner at Johnson Lambert LLP in Falls Church, Virginia.

Paul Preziotti, CPA

Paul Preziotti, CPA, is a senior manager at Johnson Lambert LLP in Falls Church, Virginia.