Survey Says: Member Research Needs to Come Before Reaction

customer satisfaction survey December 12, 2016 By: Mary Baehr

It's understandable to want to address a member issue or complaint immediately, but it's important to base decisions on research rather than assumptions. One way to do that is to survey your members, attendees, and customers.

Most association professionals have found themselves in this position before: A well-intentioned board member or volunteer pulls them aside and tells them about the latest issue affecting the industry....