Growing Chapter Networks to Widen Membership Reach

Growing Chapter Networks to Widen Membership Reach

network of connected ropes December 19, 2016 By: Leann Cooper

Even as technology allows associations to more easily connect with members across distances, chapters can still provide them with a means to engage members locally and in person. For this reason, these two associations are actively growing their chapter networks to better serve their memberships.

Geographically based chapters are traditional components of many associations and can be an effective way for the association to extend its reach beyond the city or region where its headquarters is located. Having a local presence elsewhere makes recruiting members, hosting events, and offering educational programs possible in areas where the national organization is simply too far away to effectively serve....