How to Better Communicate the Value of Your Association to Members

How to Better Communicate the Value of Your Association to Members

people being pulled in by a giant magnet August 9, 2016 By: Nikki Golden, CAE

After a member-expectation survey revealed that people weren’t renewing because of cost and because they didn’t see value in their membership, the American Association of Pharmaceutical Scientists knew that it had to try something different to illustrate the value of the association. The end product: a very successful 14-month retention campaign.

Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to justify their dues to someone else within their company who approves payment....