A Look at Who Benefits From the Online Community Model

A Look at Who Benefits From the Online Community Model

People online April 25, 2016 By: Maddy Marchildon

Moving to an online community model doesn't mean associations need to get rid of their in-person events. Instead, it will allow them to better benefit different segments of their membership who may have previously felt underserved.

Association executives have observed that technology may not only be replacing certain aspects of their organizations but also affecting the value they provide to members. On top of this, as business and connections are increasingly being made online, they need to face the reality that the structure of an association may need to change in order to integrate technology into the landscape of professional development and networking. ...