Lessons From For-Profit Membership and Marketing for Nonprofit Leaders

Lessons From For-Profit Membership and Marketing for Nonprofit Leaders

September 14, 2015 By: Addy M. Kujawa, CAE

Similarities between for-profit membership clubs and associations are strong, yet the two are distinctly unique. How for-profit clubs recruit, retain, engage, and serve their members provides an opportunity for association executives to tweak and apply that thinking and methodology to their own challenges. Learn from several ideas shared in a Learning Lab at the 2015 ASAE Annual Meeting & Expo.

At the 2015 ASAE Annual Meeting & Expo, a Learning Lab titled "A Primer on For-Profit Membership and Marketing for Nonprofit Leaders" offered attendees a series of conversations that addressed three issues:...