Measuring Government Advocacy: First, Connect To Your Strategic Plan

Measuring Government Advocacy: First, Connect To Your Strategic Plan

May 4, 2015 By: John Barnes

In the first of a three-part series on measuring the effectiveness of your advocacy efforts, a former Capitol Hill staffer and association executive explores how to connect those efforts to your organization's strategic plan—and why doing so is crucial.

Editor's note: This is the first in a three-part series. Read Part 2 and Part 3....