Survey Says: Get the Most Out of Data Collection Tools

Survey Says: Get the Most Out of Data Collection Tools

oj squeeze March 9, 2015 By: Cecilia Sepp, CAE

Surveys are useful tools for associations, but they're often overused or poorly executed. Follow these tips for planning, designing, and executing surveys to get the best actionable data for your association.

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. With the number of data collection tools available on the internet for little or no cost, it's tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases. ...