Sages and Stages No More: How CWEA Is Remaking Its Conference Learning

Sages and Stages No More: How CWEA Is Remaking Its Conference Learning

March 23, 2015 By: Christine Umbrell

Take a cue from the California Water Environment Association and shake up your conference session formats.

For nearly 90 years, the California Water Environment Association (CWEA) had a conference formula that worked: Deliver mostly technical, peer-to-peer content in a dozen tracks over three days, organized by specialty. But, in the early 2010s, members started to feel the effects of the Great Recession, and attendance at the annual conference started to drop 10 to 15 percent, according to Julie Taylor, CAE, the organization's director of education and training. ...