A 5-Step Process for Collecting Intelligent Annual Meeting Data

A 5-Step Process for Collecting Intelligent Annual Meeting Data

June 29, 2015 By: Kathy Benson and K.C. Hopson

Annual meetings often generate a large portion of associations' revenue, so why not take advantage of these events and tap them for actionable data and insights. Not sure how? Here are a handful of steps to help.

For many associations, the annual meeting is the organization's top revenue source. For this bottom-line reason, planners and evaluators of this event need to be able to mine smarter and more actionable insights from attendee registration data and post-event evaluations. ...