Making an Impact with Your Membership Materials: What Works, What Doesn't, Part 2

Making an Impact with Your Membership Materials: What Works, What Doesn't, Part 2

July 6, 2015 By: Denise Gavilan, Theresa Kramer-Burgess, CAE, Walter Kim, and Cecilia Cortés-Earle

Getting your materials noticed is the first step to acquiring and retaining members. Here's how membership recruitment, retention, and engagement materials can work together to make an impact.

What are the elements that make an emotional connection—and produce results? In Part 1, we explored research and messaging. In Part 2, we'll look at graphic design and "techno-channels."...