How the Social Network Effect Can Boost Board Elections

How the Social Network Effect Can Boost Board Elections

governance January 12, 2015 By: Megan Henkels and Charles Dahan

What can you do to mobilize your members in your next leadership election? Here's how one association leveraged its active volunteers—and the spirit of competition—to get out the vote.

Political and behavioral scientists have published dozens of studies about the factors affecting voter turnout in governmental elections, yet there's little research about what influences an association member's decision to vote in leadership elections. ...