4 Best Practices in Member Marketing and Recruitment

marketing and communications April 12, 2015 By: Tom Quash, CAE

The American Counseling Association turned to its current members when it was looking to recruit new student members. By using four tactics, it achieved great results: 14,340 new student members, which was a 15 percent increase over the previous year, a 9 percent increase in revenue, and a Gold Circle Award.

When the American Counseling Association (ACA) was looking to launch its new student membership recruitment campaign, the group turned to its most valued resource to help: its own professional members. ...