How Better Communication Makes for a Better Member Experience

membership Februrary 18, 2015 By: Scott Oser

The way your association communicates with members—upon joining, throughout the year, and at renewal—has a profound effect on member engagement and satisfaction and, thus, renewal. Learn from two examples, one good and one not, to see how your association could improve its member communications.

Consider two different scenarios, both about the experience of a new member of an association:...