The Art of Educating Consumers About the Work of Your Association's Members

The Art of Educating Consumers About the Work of Your Association's Members

April 20, 2015 By: Aimee Stern

Is the profession your organization represents in the midst of a transformation, and do you need to get that message out to consumers? Easier said than done. Learn what it takes to do it right from the American Society for Dermatologic Surgery's award-winning branding campaign.

How can an association or membership society with a relatively small budget educate the general public about what it does? Ask the American Society for Dermatologic Surgery (ASDS), which not only addressed this challenge but also won an ASAE Gold Circle Award in the "Branding" category [PDF] as a result. ...