Component Relations: 5 Tips to Make Components Critical to Advocacy Success

Component Relations: 5 Tips to Make Components Critical to Advocacy Success

April 20, 2015 By: Robert Hay Jr., CAE and Nathan R. Smith

You've heard of grassroots advocacy, but are you familiar with "grasstops" advocates and how they can help your association? Two government relations professionals explain how to leverage grasstops members and how to find them among your chapters and components.

From a government relations perspective, association components are a natural fit for a "grasstops" community. ...