One-Day Summer Expo Draws Attention for Winter Sports Industry

By: Kristin Clarke

With so many important New York City-based media unable to attend SnowSports Industries America's annual conference in Boulder, Colorado, SIA decided to bring part of the show to the Big Apple for one day. The result? Industry coverage snowballed.

New York City is traditionally hot in July, but the SnowSports Industries America (SIA) has found a popular way to chill for a day at a "Summer Snowdown" with 20-plus industry members and a bevy of A-list consumer media such as Sports Illustrated, Shape, and Self. ...