How to Target Government for Membership Growth

How to Target Government for Membership Growth

By: Sarah Rossio

Membership from government organizations and government employees represents a tremendous growth opportunity for associations. But the wants and needs of public-sector employees are much different than other sectors, and your association must adapt to meet those needs to tap into this pool of potential members and customers. Find out how the Institute of Internal Auditors is doing just that.

For many associations, government is an untapped and underserved market. Why? Government employees and organizations have unique needs that many associations have been challenged to understand and address. ...