3 Danger Zones for Social Media Liability

3 Danger Zones for Social Media Liability

marketing and communications By: Blake Hegeman

Your association's social media platforms provide engaging ways for your staff and members to interact, but don't ignore the risks. With well-crafted policies, regular staff training, and consultation with counsel, you can minimize your association's exposure to liability for defamation, intellectual property infringement, and antitrust violations in its social spaces.

I will admit it: I am a social media convert. There was a time when I found social media to be nothing more than a creative way to avoid actual human contact. Over time, I came to see the value it brings to associations, and I now believe it should be an integral part of any association's communications strategy. ...