The First Steps to Building an International Board

The First Steps to Building an International Board

By: Mark Athitakis

If your association is thinking about going global, a diverse board matters. A board with international members requires a different style of management than an all-U.S. board, with attention to different cultural norms and expectations. Two association executives who have been there share their tips.

Many associations are interested in expanding internationally, for a variety of good reasons: a potential increase in membership or revenue, wider attention for the mission, a more diverse pool of expertise and opinion. One of the first steps toward making that happen is to include more international voices on the association's board. That can be a worthwhile process, but an international board requires special attention and potentially more time to manage than other boards might demand....