Recycle, Reuse, and Reformat Your Content for Maximum Reach

Recycle, Reuse, and Reformat Your Content for Maximum Reach

Marketing and Communications By: Reba Hull Campbell

If you feel like you are running yourself ragged creating content for your association's website, publications, social media, and other communications channels, you may want to consider some strategic recycling—also known as multi-platforming.

Does this sound familiar? Your association's website is full of great information. Your newsletters and magazines eloquently tell great stories. Your staff reads professional journals, newspapers, and other publications daily to find great resources the people you serve would find beneficial. Your social media strategy reaches thousands of people....