Protect Your Content With Smart Licensing Policies

Protect Your Content With Smart Licensing Policies

By: Adam W. Sikich

Your association's intellectual property is one of its most valuable assets, but do you treat it that way? Many organizations fail to protect their IP adequately and miss opportunities to monetize it. When others want your content, be sure you have proper licensing policies in place.

Associations strive to create value for their members and their industries. Much of that value derives from the expert knowledge and resources that an association creates and disseminates through publications, websites, conferences, webinars, podcasts, social media, software, and the like. These are all forms of intellectual property (IP), comprising valuable intangible assets known as copyrights, trademarks, patents, and trade secrets. ...