Is It Time for a Communications Audit?

Is It Time for a Communications Audit?

By: Lisa Claydon, CAE

Your association is losing out if it doesn't know its members' communication and engagement preferences. A third-party or internal communications audit will help you not only determine how and when to communicate best but also how to be consistent when it comes to branding.

Feel like your association's communications and marketing teams are constantly dealing with last-minute requests and your association's overall branding strategy and the consistency of how it communicates with members are suffering as a result? Then it may be the perfect time for a communications audit. ...