Carve Out a Niche to Grow Your AMC

Carve Out a Niche to Grow Your AMC

By: Christine Umbrell

How one association management executive started an AMC focusing on Native Americans as potential clients. A combination of cultural understanding and management expertise has so far been a formula for success.

Pamala Silas, CAE, set out to create her own association management company (AMC) after she left an eight-year tenure at the American Indian Science & Engineering Society to move "home" to Chicago. As both an experienced association professional and a Native American, she knew she had the professional background and the cultural know-how to offer AMC services to a few of the hundreds of Native American associations that exist throughout the country. ...