Report: Effective EU Lobbying Relies on Alliance Building, Clear Messaging

Report: Effective EU Lobbying Relies on Alliance Building, Clear Messaging

By: Beth Romagnoli

A new report by recruiting and consulting firm Ellwood Atfield helps define some of the key success factors associations can employ for more successful lobbying in the European Union.

To the man on the street, the term "lobbying" may bring up negative feelings. In the past, lobbying has seen scandals in the United States as well as around the world. But in Europe today, this feeling may be slowly changing. Since the financial crisis began in 2007, there has been an ideological shift in the European Union to return the power to the people. The notion of the "EU citizen" with a hand in the decision-making process has been reborn. ...