It's Not Bragging; It's Leading: Overcoming Thought-Leadership Hurdles

It's Not Bragging; It's Leading: Overcoming Thought-Leadership Hurdles

By: Ed Barks

Establishing your association as an authoritative source of information and insight on your industry gives an important boost to your communications efforts and helps advance your mission. Your best tools: speaking, writing, and research.

Not long ago, your association could create some marketing copy, put it on your website or in a brochure, and be done with it. No more. If all your messaging says to members is "Buy from me," they will soon tune you out....