Happily Ever After: What Associations Can Learn From Romance Novels

Happily Ever After: What Associations Can Learn From Romance Novels

By: Allison Kelley, CAE

Recruiting and retaining members is more akin to courtship and love than you might expect. The head of Romance Writers of America knows about both and shares what romance novels can teach associations about building meaningful relationships with their members.

How can associations apply the principles of romance writing to recruiting and retaining members? You might want to take a page from the plot structure of successful romance novels. ...