Content Strategy: Four Important Governance Questions

Content Strategy: Four Important Governance Questions

By: Thad Lurie

Consider these questions when deciding who should own and operate your association's content.

"Content strategy" means a lot of things to a lot of people. Judging from the number of discussions I've recently overheard at conferences and other events, it's a common area of focus right now. As content expands its role and reach, organizations are realizing a couple things: first, that their content offering is central to their brand identity and, second, that the level of users' expectations around the quality of content has increased significantly....