Retracking: A Cost-Effective Route to Better Online Ad ROI

Retracking: A Cost-Effective Route to Better Online Ad ROI

By: Sheri L. Singer

A look at how associations can use a targeted retracking ad campaign (also known as remarketing or retargeting) to convert potential members into new members and boost registration for upcoming meetings and education events.

Remarketing, retracking, or retargeting is a powerful way to stay engaged with your target audience. You might be thinking, "What is retracking?" You may not recognize the term, but you will recognize its use....