How One Association Overhauled Its Meeting

How One Association Overhauled Its Meeting

By: Samantha Whitehorne

Despite already having a consistently successful annual meeting and tradeshow, the American Dental Association knew that changing demographics and member needs required it to rethink its meeting now in order to continue that success in the future.

The American Dental Association (ADA) already had a successful annual conference with more than 12,000 dental professionals and 500 exhibitors attending. Plus, the meeting consistently ranked among the five largest tradeshows in the United States. ...