The Association CEO's Unique Role in Government Relations

The Association CEO's Unique Role in Government Relations

By: John Barnes

As the external face of the organization, an association CEO already has a lot on his or her plate. Space needs to be saved, though, for government relations. Whatever their background or experience, every CEO can be massaged into a GR pro. It just takes relying on the staff already in place to help them get there.

The role of the CEO in government affairs is unique. It combines managerial oversight of your association's public policy staff and programs with being the face of the association at meetings and presentations with legislators, regulators, and the media....