A Page From the For-Profit Playbook: Auto-Renewals to Enhance Retention

A Page From the For-Profit Playbook: Auto-Renewals to Enhance Retention

Membership By: Mary Byers, CAE and Amith Nagarajan

Could your association benefit from allowing members to enroll in automatic renewals? It's a successful model for many for-profit companies, and there's plenty of reason to believe it could work well in associations too. Here's why auto-renewal is worth considering and how to make it work at your association.

It's a familiar concept in the for-profit world: Sign up for membership and pay until you're ready to cancel. And it's a concept whose time has come in the nonprofit world as well....