What Not To Do When Implementing an Event App

What Not To Do When Implementing an Event App

By: Michael Douglas

While there's plenty of advice on what to do when implementing a mobile event app, there's less advice on the things you should avoid. One industry professional takes a less-ventured path to explain some of the common pitfalls you might encounter when launching a new app.

There are lots of best-practice guides on offer, and sometimes they drift by unnoticed as the advice they give is "motherhood and apple pie"—the stuff we all know we know. So, why not flip that advice on its head and look at what some of the worst practices? (Together with a few tips for avoiding these bear traps!) ...