The Power of Storytelling in Growing Membership

The Power of Storytelling in Growing Membership

By: Keith Greene

What are the elements of a great story, and how can stories be used to drive membership in an association? Learn how the Meals On Wheels Association of America aims to integrate storytelling, video, and media outreach into its communications to better showcase its members' impact.

At the 2014 Meals On Wheels Annual Conference and Expo, we were excited to host Bill Walton as our special guest speaker. Bill's a fantastic storyteller. Did you know he was a "Deadhead" (a fan of the Grateful Dead)? And so am I! To quote one of my favorite Grateful Dead songs "Scarlet Begonias," "Once in a while you can get shown the light in the strangest places if you look at it right." That's what happened to me when I attended the Points of Lights Foundation Annual Conference on Volunteerism in June in Atlanta.  ...