4 Features Your Event's Mobile App is Likely Missing

By: Roy D. Chomko

Associations often create mobile apps for their larger meetings, but typically their lifespan ends when the conference does. Could association marketers and meeting professionals be missing out on a big engagement opportunity?

An event marketer's job isn't done once the meeting or event is sold out. In fact, that's just the beginning. Marketers must focus on building up the event and providing an avenue for attendees to find relevant information and share their favorite parts of the event even months after the show....